01 Aug Home Health International Reaches Out to Hispanic Community to Offer Bilingual Home Health Services
VERO BEACH, FL, — Home Health International Inc. (pinksheets:HHII), a Medicare-certified home health agency, is actively reaching out to Florida’s Hispanic community to increase patient census.
Home Health International’s recent marketing efforts have been cross-cultural in nature, and all of the Company’s marketing collateral has been produced in English and in Spanish. The home health agency’s nursing staff is largely bilingual, and this distinction provides Home Health International an edge over other area home health agencies. Additionally, Home Health International’s bilingual offering substantially increases the potential market size for the Company — 23 percent (4.4 million) of Florida’s population identifies as persons of Hispanic or Latino origin and 27 percent (5.1 million) of the state’s population reports speaking a language other than English in the home.
“We’re pleased to be able to offer our home health services in both English and Spanish. Clear communication is the cornerstone to quality healthcare. Being able to comfort patients and talk with their spouse or child or friend in their native language puts everyone at ease. It’s a service — a gift — our staff is proud to offer,” stated Home Health International CEO Elizabeth Velozo.
For more information about Home Health International Inc., visit the corporate website at www.homehealthintl.com .