10M Hispanics stand to benefit from Affordable Care Act

10M Hispanics stand to benefit from Affordable Care Act

Some 10 million Hispanics stand to gain health insurance under the Affordable Care Act, and Spanish-language media network Univisión is positioning itself as a direct path to this potentially lucrative market.

WellPoint and other Blues insurers in six states, including Florida, have signed deals with Univisión for undisclosed sums to be the exclusive health insurance sponsor of the network’s Peabody-award winning health initiative, Salud Es Vida, which means Health Is Life.

“The initial concept that we had for the Univisión health insurance center is for it to feel as though you’re walking into a Florida Blue retail center,” says Steve Snell, vice president of enterprise marketing for Florida Blue. “Our goal first and foremost is awareness. A lot of folks who are currently uninsured may never have signed up for insurance before.”