Apple Enters the Health Gizmo Market With New Watch

Apple Enters the Health Gizmo Market With New Watch

Half of Apple’s announcement Sept. 9 was predictable: The iPhone 6 and 6 plus are bigger, faster, more powerful and slimmer than previous iPhones. Prices on older models have plunged and the new phones seem well priced.

But for something really new, Apple’s big play was a watch that is supposed to make everyone — or at least everyone with $349 to spend — live a longer, healthier life

There are fitness and sports bands, watches and apps out there, of course, like the activity-tracking, food-logging, run-mapping Fitbit, a group of products most people know for its fitness band. But Apple, in line with its corporate DNA, is attempting to bring a suite of apps, together with software and drop-dead-gorgeous hardware, into an elegant fitness solution that “just works.”

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