Automakers Rediscover and Create for Boomers

Automakers Rediscover and Create for Boomers

When Sue Green drove off the lot in her new 2013 Hyundai Elantra, she was just glad to be out of her old high-mileage SUV; amenities like hands-free phone service and a touch-screen navigation system didn’t really rev her up.

“But now when I get into a car that doesn’t have these features, it feels weird,” says Green, 51, a university professor from Tempe, Ariz. And she’s loving the sporty compact’s moonroof, hatchback and snazzy rims. “I was at the gas station the other day, and a kid who was about 20 said, ‘Cool car!’ ”

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